The Musical Form Institute

Oregon, mappedRegion snapshot

Willamette Valley

Benton, Lane, Linn, Marion, Polk, Yamhill counties. About 1,168,000 people.

1,374
jobs supported
about 1,100 to 2,100
$160 million
economic impact a year
$132 to $252 million
2.1 million
estimated annual attendance
visits to shows, 1.5 million to 3.6 million

The venue directory’s estimate, from each room’s size and how often it has music. A work in progress. How it’s worked out.

Counted through 15 October 2026: 318 live music rooms · 171 festivals, concert series and fairs · 14 recording studios · 62 music businesses, in 47 towns. Studios and businesses count those read on their own websites so far.

289 of the 318 live music rooms have an address and are on the map, with 171 of 171 festivals, concert series and fairs, 12 of 14 recording studios and 62 of 62 music businesses. Home and project studios, and businesses without a public address, sit at their town’s center, never at a home. Places close together gather into a count until you zoom in. For every room’s details, open the full live map. Map data © OpenStreetMap contributors, served by OpenFreeMap.

Live music rooms

223 of the 318 rooms have a level: 16 with music three or more times a week, 81 once or twice a week, 126 about monthly. 4 closed since 2019.

  • Eugene59
  • Salem42
  • Newberg28
  • Corvallis25
  • McMinnville25
  • Carlton11
  • Dundee11
  • Springfield10

Festivals, concert series and fairs

171 in the region, each confirmed on its own source page; 22 with a published attendance figure.

  • Lane County FairEugene · 107,174 people (2024)
  • Oregon Country FairVeneta · 45,000 people (2026)
  • Yamhill County Fair and RodeoMcMinnville · 31,603 people (2025)
  • Linn County FairAlbany · 30,560 people (2026)
  • Corvallis Fall FestivalCorvallis · 30,000 people, the organizer’s estimate (2025)

Recording studios

14 studios, each read on its own website.

Pyrate Llama Recording (town not given) · Ethereal Mastering (Corvallis) · Nxt Up Studios (Corvallis) · Don Ross Productions (Eugene) · KWVA 88.1 FM Live Sessions (Eugene) · Robotboy Studios (Eugene) · Room Four Productions (Keizer) · The Castle House (Lebanon) · Future Disc (McMinnville) · Fever Dream Audio (Near Eugene) · Atomic Disc (Salem) · Purple Sound Recording Studio (Salem) · The Garden Soundhaus (Salem) · Wavelength Studio (Salem)

Music businesses

62 businesses, each read on its own website.

  • Record labels5
  • Music shops20
  • Record shops5
  • Instrument and gear makers13
  • Repair and luthiers8
  • Sound, lighting and backline rentals6
  • Rehearsal spaces3
  • Pressing and duplication2

Federal numbers for its counties

CountyPeople, 2025Live music roomsRecording studios with paid staffRecord labels and distributors with paid staffMusical groups and artists with paid staffOne-person sound recording businessesOne-person instrument and supply shopsOne-person independent artists, writers and performers
Benton County97,72837n.p.n.p.396447
Lane County381,58495n.p.n.p.958141,807
Linn County132,84315n.p.n.p.n.p.53283
Marion County355,77758n.p.n.p.42413803
Polk County90,03727n.p.n.p.n.p.93217
Yamhill County110,02492n.p.n.p.n.p.10n.p.381
Willamette Valley1,167,993324n.p.n.p.at least 16115at least 393,938

n.p.: not published. The Census file has no number for that county and industry, often because the count is small; it is not zero. A total with “at least” leaves those counties out. The independent artists line counts writers and visual artists too, not only musicians. Sources: County Business Patterns 2023, Nonemployer Statistics 2023 and county population estimates for July 2025, U.S. Census Bureau.

Want this for Willamette Valley?

This map is built from public information and checked against each source. A Recording Ecosystem Lab goes further with the people who make the music: a survey of local musicians, studios and venues, a report, and recommendations for the city or region. Most cities start with The Crisis of Perfect Music, a 60- to 90-minute session for music offices and their local recording communities.