The Musical Form Institute

Oregon, mappedRegion snapshot

Rogue Valley

Jackson, Josephine counties. About 310,000 people.

403
jobs supported
about 290 to 620
$44.6 million
economic impact a year
$31.4 to $71.0 million
552,000
estimated annual attendance
visits to shows, 334,000 to 1.0 million

The venue directory’s estimate, from each room’s size and how often it has music. A work in progress. How it’s worked out.

Counted through 15 October 2026: 67 live music rooms · 42 festivals, concert series and fairs · 5 recording studios · 20 music businesses, in 16 towns. Studios and businesses count those read on their own websites so far.

58 of the 67 live music rooms have an address and are on the map, with 42 of 42 festivals, concert series and fairs, 5 of 5 recording studios and 20 of 20 music businesses. Home and project studios, and businesses without a public address, sit at their town’s center, never at a home. Places close together gather into a count until you zoom in. For every room’s details, open the full live map. Map data © OpenStreetMap contributors, served by OpenFreeMap.

Live music rooms

37 of the 67 rooms have a level: 6 with music three or more times a week, 20 once or twice a week, 11 about monthly.

  • Medford14
  • Ashland11
  • Grants Pass11
  • Jacksonville7
  • Talent5
  • Central Point4
  • Cave Junction3
  • Applegate2

Festivals, concert series and fairs

42 in the region, each confirmed on its own source page; 10 with a published attendance figure.

  • BoatnikGrants Pass · 52,000 people, the organizer’s estimate (2024)
  • Jackson County FairCentral Point · 50,000 people (2025)
  • Oregon Shakespeare Festival Green ShowAshland · 33,000 people over the season (2019)
  • Talent Harvest FestivalTalent · 7,000 people (2024)
  • Porchfest Grants PassGrants Pass · 4,000 people (2023)

Recording studios

5 studios, each read on its own website.

Crystal Mountain Studio (Ashland) · Freeman Sound Studio (Ashland) · Bluejay Productions (Jacksonville) · Banquet Studios (Medford) · White Oak Studio (Selma)

Music businesses

20 businesses, each read on its own website.

  • Record labels1
  • Music shops6
  • Record shops3
  • Instrument and gear makers3
  • Repair and luthiers3
  • Sound, lighting and backline rentals2
  • Rehearsal spaces1
  • Pressing and duplication1

Federal numbers for its counties

CountyPeople, 2025Live music roomsRecording studios with paid staffRecord labels and distributors with paid staffMusical groups and artists with paid staffOne-person sound recording businessesOne-person instrument and supply shopsOne-person independent artists, writers and performers
Jackson County221,79547n.p.n.p.4316940
Josephine County87,86720n.p.n.p.n.p.74237
Rogue Valley309,66267n.p.n.p.at least 438101,177

n.p.: not published. The Census file has no number for that county and industry, often because the count is small; it is not zero. A total with “at least” leaves those counties out. The independent artists line counts writers and visual artists too, not only musicians. Sources: County Business Patterns 2023, Nonemployer Statistics 2023 and county population estimates for July 2025, U.S. Census Bureau.

Want this for Rogue Valley?

This map is built from public information and checked against each source. A Recording Ecosystem Lab goes further with the people who make the music: a survey of local musicians, studios and venues, a report, and recommendations for the city or region. Most cities start with The Crisis of Perfect Music, a 60- to 90-minute session for music offices and their local recording communities.